About Fjällräven

Ever since Fjällräven was founded just over 50 years ago, we have had one strong driving force: to develop products that make it easier for people to enjoy the countryside.

As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.

Fjällräven’s products are currently sold in around 20 countries. Over time, a few have become more or less classics – the Greenland Jacket, Vidda Trousers, Kånken Backpack and Expedition Down Jacket. We work continuously on developing materials, solutions and designs for new favourites – clothing, tents, sleeping bags and other outdoor equipment that can be used, loved and worn over many years of adventures out in the fresh air.

We’ll see you out there!

Nature & environment

To leave no trace is a motto among outdoor enthusiasts. And just as we would like to leave last night’s campsite so that the next visitors can enjoy undisturbed nature, we would also like Fjällräven as a company to have as small an environmental footprint as possible.

For many years, Fjällräven has been working actively to protect people, wildlife and nature. As an outdoor company, with many employees who themselves love being outdoors, this seems completely natural to us.

We are proud to be able to offer our customers timeless, durable and functional outdoor clothing and equipment. We are convinced that products that last longer are better for the environment than trendy items that only last one season. Of course, we are also careful to ensure that our products are manufactured correctly from the start. Therefore, we are constantly striving to improve processes, select suitable raw materials and decrease our consumption of water, energy and chemicals.

For many years we have taken part in conservation projects and in particular we have chosen to focus on the Scandinavian arctic fox, a species on the brink of extinction due to a number of unfortunate circumstances

Social responsibility

Contributing towards a better world

Fjällräven has a responsibility for, and also an interest in, strengthening development in the countries and communities we are active in. Our initiatives take many forms, from us trying to contribute to improving the living conditions of those who produce our products, to organising different types of projects to strengthen interest in outdoor life and the natural environment. We are also involved in philanthropic initiatives where we support needy children and families in Eastern Europe by supplying them with warm winter clothing.

Fair production and cooperation for improved living conditions

We believe that the people who make our products have the right to a good quality of life. Our ambition is that they will also be proud of and satisfied with their work. To contribute towards better working conditions, we take part in ongoing discussions with both internal and external parties, and we work closely with our suppliers to develop long-term, sustainable production relationships.

Spark and maintain an interest in the outdoors

We are convinced that if more people spend time in nature, more people will advocate its protection and conservation. This is why we have worked for many years to help more people discover how fantastic outdoor life can be.

It is our hope that more people will form a strong and positive relationship with outdoor life by experiencing it in person, instead of just watching programmes about it on TV or reading about it in books. This is why we organise events such as Fjällräven Classic and Fjällräven Polar. We believe that these activities contribute to a better society in several ways – in addition to increasing people’s respect for nature, they also improve health and quality of life.