Inspired by the experiences of the 1966 Greenland expedition, Fjällräven’s founder Åke Nordin made a jacket for mountaineering. But this jacket was more than that. It became a symbol of a generation of Swedes who longed to leave the city to discover the surrounding nature.
Coming to 2018, the Updated Greenland collection is inspired by a new generation of people living in Greenland – scientists and nature enthusiasts from all over the world who have left their homes to explore this pristine island, the world’s biggest island.
What are the updates about?
Answer: Heritage meeting Innovation, for better sustainability.
Our updated Greenland Collection raises the bar on sustainability yet again. This involves not only sustainable material choices but also smart design solutions. For 2018, we have created a family that consists of durable, timeless and functional garments where heritage meets innovation. Meanwhile, updated in material, fit, colour and design solution.
We have raised the bar on sustainability by involving sustainable material choices. Classic garments are enhanced with more recent inventions like G-1000 with taped seams and three-layer Eco-shell with PFC-free impregnation. Also design solution such as zippers engineered and constructed for easy repair and minimized material consumption.
For Fjallraven South-East-Asia, we are focusing on 3 daypacks for outdoor and daily use. Introducing, Kanken Greenland, Greenland Zip and Greenland Top, Each daypack serve different purposes to fit into your daily life as perfect as you could think of. Check out our next article for a detailed look at our new launch daypacks!
Why is the updated Greenland collection worth to be in your wardrobe?
Answer: G-1000 Heavyduty Eco.
As calm and harmonious as nature can be one day, it can be just as wild and challenging the next. We’ve learned to cherish what nature brings us and with G-1000, Fjällräven’s own hardwearing and functional fabric that has become a well-proven outdoor classic, you will be prepared for adventures in all climates all year round. From the tropics to the polar ice caps.
By applying Greenland Wax, you can adapt your G-1000 garment to the weather conditions you are expecting. Adding more wax increases the fabric’s water and wind resistance, as well as the durability and lifespan of the garment. To make it more breathable and suitable for warmer conditions, simply wash the wax out. The combination of the durable, densely woven fabric and the treatment with Greenland Wax make G-1000 one of the most durable and versatile outdoor fabrics in the world.
Hardwearing G-1000 is very resistant to wear, and this in combination with its low weight makes it an excellent choice for both travelling and outdoor life.
Adaptable By applying more Greenland Wax you can easily adapt your G-1000 garment to suit different weather conditions and activity levels. The wax will also increase the lifetime of your clothing by making it even more durable, and can easily be washed out for increased breathability.
Water resistant Greenland Wax makes G-1000 garments very resistant to rain and moisture. This means that you can wear them during brief rain showers. If the fabric gets wet, it will dry fast.
Windproof The dense weave makes G-1000 almost totally windproof. Once impregnated with Greenland Wax it offers complete protection against biting winds
Breathable One of G-1000’s most impressive qualities is its excellent ventilation – it efficiently releases moisture from the body which is particularly practical when partaking in strenuous activities.
Mosquito safe The tight weave keeps mosquitoes and other flying insects away from your skin – practical both in the mountains and the forest or when travelling in hot climates.
UV protection The fabric provides almost 100% protection against the sun’s ultraviolet rays (uva and uvb) helping to greatly reduce the risk of sunburn.
Available at the selective store on 10th March 2018. Check out @Fjallravensea Instagram for more release info!