How’s a journey with promising warm keeping jacket sounds to you?
Fjälläven is going to give you words of ours to keep you Forever Warm with our Fall/Winter 2017 Down Jackets.
Technical details aside, Fjälläven’s winter jackets have one purpose: to keep you warm. And this season, it has looked deep into its existing range, drawn on its history and heritage and created an offering that’s uncompromising in cold-weather performance. For Fall/Winter 2017 Fjällräven promises to keep you warm, forever.
It was on a stormy winter’s night sometime in the early 1970s, when Fjällräven founder Åke Nordin found himself cold and uncomfortable in the mountains of northern Sweden. There was little he could do about this miserable situation, apart from make a promise to himself. A promise to create a jacket that was so warm, once wrapped in its embrace he’d never be able to feel the cold again. The result was the Expedition Down Jacket. A jacket that was born from the idea of sewing two jackets together to trap a warming layer of air between them and which inspired many spin offs throughout the outdoor industry.
The jacket was later protected as an art piece by Svensk Form, which cemented its status as a true winter jacket icon. Although Åke Nordin was proud of this achievement, he was prouder still about fulfilling his own promise. With the Expedition Down Jacket, he’d mastered the art of staying warm.
This season the classic Expedition Down Jacket has been re-engineered to offer better fits for both men and women without messing with the original appeal and insulating properties.
It’s joined by a lighter version: the Expedition Down Lite Jacket (men & women’s versions). This has about 35% less down than the original. Plus there’s a stitch-through padding technique to give a slightly more fitted cut. Both jackets keep you exceptionally warm because of their internal offset structure.
For more promising words from Fjälläven, check out the description link below: