Fjallraven FW16 Collection: Green Is The New Black

    In the Fall of 2015, Fjallraven introduced a path-breaking innovation in the Keb Eco-shell series. Not that we haven’t launched pioneering innovations before — but this time it was different. Everything was perfect. The product. The timing. And the consumers’ newly awakened craving for sustainable action from the outdoor industry. The Keb Eco-shell Anorak won gold at ISPO and when Greenpeace recently fueled a well-targeted attack on the outdoor industry’s lack of sustainability leadership — Fjallraven got much deserved attention as a brand on the right track.
    It is with great excitement and anticipation that this unique momentum intersects with our brand’s determination to make sustainability our number one priority. Today, nothing is more relevant for the global outdoor consumer than to trace their gear and apparel upstream to determine whether the source of materials and production is ethical and environmentally sound. They will reject you in a blink of an eye, if you’re not up to par with their expectations. And being so well-positioned for these behavioural changes, Fjallraven is set to become a sustainability power brand.
    For Fall & Winter 2016, our award winning hardshell series is complemented with Ovik Eco-shell and Varmland Eco-shell. Our Down Promise is further deepened. We are now using PFC free impregnation across the brand.
    And the Re-Kanken is here, using a water-conserving SpinDye colouring technology and recycled polyester as raw material. And the best part of it all: it’s in total sync with our DNA. Who we are as a brand, is who we are as human beings. It all started with a love for nature and making gear that would allow as many people as possible to make nature a bigger part of life. That was our argument in 1960. And that is our argument today. WIthout nature, we are nothing.
    Here are some of the new and best-selling products to look out for in the Fjallraven FW16 collection:
    Keb Eco-shell Jacket
    A wind and waterproof three-layer jacket, made from durable yet lightweight Eco-Shell in polyester with fluorocarbon-free DWR treatment, suitable for year round use in changeable weather conditions
    High Coast Padded Jacket
    A light insulation jacket with a sophisticated clean cut, made from wind and water resistant HC Lite and lightly padded with G-Loft Supreme. It is great as an everyday jacket during fall and spring and equally suitable for casual outdoor life and travelling.
    Vidda Pro Trousers Curved
    Trousers with a curved fit that is optimised for female figures. It is made of G-1000 original, with double layers of fabric on the rear and knees.
    An ergonomic, durable, trekking backpack packed with function that can store up to 100L. The carrying system is designed to bear extremely heavy loads and the user-friendly Perfect Fit Adjustment System can be easily adjusted to fit different body types. Containing a Wet/Dry compartment and a top lid that can be removed and used as a chest or hip bag, the backpack is made from Vinylon F, a light and durable material with excellent resistance to moisture and abrasion.
    A simple and hardwearing backpack, made from extremely durable G-1000 HeavyDuty. Perfect for commuting and everyday use, it is also available in Mini version for kids.
    Duffel Bag Series
    A robust and spacious bag that is great for travelling. Made from the extremely durable G-1000 HeavyDuty, it can be carried by hand or as a backpack.
    An ingenious and timeless designed bag, made from durable, water resistant fabric Vinylon F, is suitable for everyday use. Some of the best selling colours are Ox Red, Ox Red/Royal Blue, Pink, Peach Pink, Royal Blue, Navy, Sky Blue, Frost Green, Frost Green/Peach Pink, Forest Green, Graphite, Black and Black/Ox Red. It is bound to last for a long time so choose your colours wisely.
    Kanken No. 2
    Made from the extremely durable G-1000 HeavyDuty and the details and handles are in black leather.